We believe in a permanent and dynamic process of research our branded products. This is not a crosscutting activity, but it should be carried out on a consistent basis in accordance with scientific principles in all units operating in the brand. At all units of the organization, we pursue new aspects of innovation for use in our products, raw materials, tests, laboratory methods, processes, business development, and services. Research flows in our organization increase the quality of products and identify new product opportunities. Taking care of our customers’ behavioral tastes daily and discovering their needs and addressing their potential concerns will always lead to research, development, knowledge and innovation.
For this reason, our brand staff in R&D, lab and production units, such as Dr. Norouzian, have devoted most of their thinking and energy to meeting the demands of consumers and addressing their health issues.
Ongoing relationship between research and production with brand development leads to the creation of superior practices in line with the brand perspective.
A brand that has gained excellence in its therapeutic and clinical practice, and research, innovation and value-for-knowledge will always be significant for it.